Qeeva Advisory Limited’s Advisors have a combined experience of over 100years with cognate experience with Business Plan Writing and Consulting for different clientele. Our business plans have been used to raise equity and debt capital funding for our clients. Clients who require business plan to raise funds from lenders locally and abroad, pitch venture capitalists or equity investors rely on us to deliver bespoke business plans that enjoy the best financial models you can think of.  As your leading consulting firm in Ikeja, Lagos, Nigeria, we provide you with greater attention to details and ensuring that whether it is investors or lenders you are talking to or just to have a document that guides management decisions, you can be sure of the quality of delivery.

Our Business Plan Services has seen us work with Client in diverse industry in the Nigerian business environment. We have delivered on both service and manufacturing industry. Business Plan we have written include: Business Plan for Hotels, Bakery, Water Bottling Plant, Gas Production Plant, Stockbroking Firms, Assets Management Business, Fish Processing Farms, Block Industry, Solar Power Business, Music Recording Studio, Confectionary Production Company, Animal & Fish Feed Processing Plants Business Plan, Shoe Making Company Business Plan, Soap Making Business Plan, Pharmaceutical Company, GSM Phone Manufacturing and Distribution Company, Restaurant & Fast Foods, Road Transport Business Plan, Tea Manufacturing Company, Welding Construction & Metal Company Business Plan, Trailer Body Construction Business, Plan Furniture Making Company Business Plan, Fashion & Design Company Business Plan, Supermarkets Business Plan,

Customized Business Plan

Our Business Plan covers the essential information that relevant persons will need to see hence, it runs to at least 40 pages-70 pages.

The Outline of our Standard Business Plan:

Business Plan Outline –Qeeva Advisory Limited


Cover Sheet

  1. Company name, & address
  2. Website address if applicable
  3. Company logo (if available)
  4. Date
  5. Organization name and address to whom plan is submitted (if known)


Table of Contents


Executive Summary (Do AFTER plan is written!)

One or two page summary overview of the business plan highlighting the primary ideas from each of the business plan components, starting with the most important highlights, i.e., details that emphasize the potential for success.


  1. Business Overview
  2. Market Overview: The Opportunity & Solution
  3. Competition
  4. Financial Highlights
  5. Our Ask


  1. The Company

Introduction and description of your company.

  1. Mission and vision
  2. Overview of company history/capabilities
  3. Product description and present stage of development
  4. Competitive advantage (what’s different or better than competition)
  5. Past customers and performance (if applicable)
  6. Legal entity, hours of operation, location description and attributes
  7. Structure & Ownership
  8. Management Team
  9. Intellectual property status (if applicable)
  10. Commercialization strategies (if applicable – timeframe and actions to move from idea to marketplace)



  1. Product and Services


  1. Definition of Products or Services to be Sold
  2. Product Viability
  3. Technology



III. Industry Analysis, Market Analysis and Marketing Strategy

  1. Industry Analysis: Description of what’s happening in the industry overall.
  2. Historical Industry data and the nature of the industry, including its growth potential.
  3. Influencing economic factors and the purpose of the industry analysis.
  4. Products and Service Alternative to the Industry if any
  5. Geographical growth, Consumer base, price fluctuations, past performances and income projections (if data is available)
  6. Forecast industry growth for the next five or ten years (Statistical graph may be used)
  7. Porter’s Five Forces model and a detailed write-up about its five factors, its use and repercussions in the industry.
  • Intensity of industry rivalry
  • Threat of potential entrants
  • Bargaining power of suppliers
  • Bargaining power of buyers
  • Threat of substitute goods/services


Broad Factors Analysis (PEST Analysis)

  1. 1. Political
  2. Economic
  3. Social
  4. Technological


3 SWOT Analysis

SWOT Analysis stands for Strengths, Weaknesses, Opportunities, and Threats.  It can be a great way of summarizing various industry analysis methods and determining their implications for the business in question.

Governmental regulations relevant to the industry.

Long-term and short-term valuations impacting the industry such as any foreseeable problems impacting the business in a negative fashion and potential corrective measures.



  1. Market Analysis
  2. Market size(Estimate of the total market size for the product or service and trends
  3. Quantification of the size of each market segment in terms of (Naira spent, units used, number of people, percent of income etc)
  4. Competition
  5. Market Segmentation and Demographics
  6. Customer Profile(Actual and potential purchasers of product or services by market segments)
  7. Barriers to Entry
  8. Regulation


  1. Primary and secondary markets/segments (best customer groups in terms of quantity and/or profitability)
  2. Size of available market segments (number of potential customers and potential sales)
  3. Predicted annual growth rate of market segments/Market Growth
  4.   Customers
  5. Description of target market (ideal customer profile – demographics, characteristics, preferences)
  6. Geographic area of market (where are customers located, how close/how far)
  7. Problem solved or need filled for the market by this product or service
  8. Buying behavior (when, how, how many)
  9. Purchase decision making process/patterns
  10. Competition
  11. Direct and indirect competitors (Who – what – where – how – total sales)
  12. Market share of competitors
  13. SWOT Analysis: Strengths, weaknesses, opportunities, threats



  1. Marketing/Sales Plan
  2. Marketing and sales objectives
  3. Current customer profile (if applicable)
  4. Benefit/feature analysis of product/service (value proposition, why customers want/need)
  5. Potential strategic partners (other businesses with common customer base, complementary product/service)
  6. Pricing (Price points, margins, profitability at various levels of sales)
  7. Promotion
  8. Marketing plan (Detailed advertising, promotion and publicity plan including budget/costs, assumptions, and implementation schedule, 1 year minimum)
  9. Sales plan (Sales force analysis and expectations, distribution channels, commissions/costs, customer service, warranties)
  10. Government contracting — direct or subcontracted
  11. Franchise requirements re marketing/sales support and co-marketing commitment (if applicable)
  12. Marketing Review, Monitoring or evaluation


  1. Management and Operations

     A,  Management

  1. Management Team (Key owners, officers — background, qualifications, duties and responsibilities, salaries and benefits)
  2. Other key personnel to be recruited and/or contract services to be utilized (accounting, legal, IT, marketing, sales reps…)
  3. Staffing objectives (Number of employees, job duties and requirements, hiring and training plan)
  4. Human resource budget/Personnel Plan
  5. Board of Directors, advisory board (if applicable)
  6. Operations
  7. Work processes (as applicable — work flow, inventory management and budget, process and production methods, use of subcontractors, quality control, returns and warranty management, shipping/distribution…)
  8. Space and equipment requirement
  9. Geographic Location Advantages
  10. Facilities needs
  11. Manufacturing needs (if applicable)
  12. Special tools or equipment needs
  13. Organizational chart
  14. Franchise requirements and support provided (if applicable)
  15. Research and Development (if applicable)
    1. Research and development objectives
    2. Proprietary Rights
    3. Timing
    4. Costs
    5. Strategy
    6. Milestones and contingency plans
    7. Difficulties and risks, plans to overcome them
    8. Special budget needs


V Summary of Risks Involved


Critical Risks and Associated Assumptions with each section of the business plan

Contingency Plans to accommodate problems and delays.

Industry Risks

Company Risks

Personnel Risks


Product and Market Acceptance Risks

Liabilities and contingencies



VI Professional and Advisors


VII. Financials

  1. Assumptions (Explanation of the basis for the income and expense projections)
  2. Cash flow projection and/or existing (3 years) with breakeven analysis
  3. Income/Expense projection and/or existing (3 years with ratios and benchmarks to industry)
  4. Sources and uses of funds (funds needed, owner equity, how funds will be used/startup cost analysis,
  5. Existing debt/financing/equity terms and conditions (if applicable)
  6. Notes to the Financial Projections
  7. Three Years historical financial statements(for existing business), Start-Up Opening Balance Sheet
  8. Interim State
  9. Balance sheet (existing business or startup highly capitalized)
  10. Exit strategy



VIII Funding

  1. Amount of Money Sought
  2. Use of Proceeds
  3. Funding history, funding references
  4. Pricing and deal structure(including terms and payback)
  5. Capitalization-existing and pro forma


IX   Project Implementation Schedule if any



List of owners (over 20% equity),

Personal financial statements on all owners, tax returns, principal’s resumes, letters of recommendation, Purchase agreements, site plans, or other documentation referenced in plan.

Charts, graphs, or tables that supplement information

Product Illustration or Product Packaging Samples

Marketing Materials

Resume of Key Management Team/Board

Building Permit

Credit History

Detailed Market Studies

Detailed Financial Plan

Schedule of all debts, liabilities and leases

Best and Worst Outcome

Contact Business Plan Writers in Ikeja Lagos Nigeria

We affirm that our Business Plan will meet the requirement of possible use to which they will be put. Moreover, our fees are competitive and provides value for money.

Our ironclad guarantee

Should you require a consultation with regards to our services, please call now on +2348023200801 or write info@qeeva.com

Our business plans are apt for presentation for: Equity Capital Raising, Private Equity, Venture Capital, Strategic Alliances, Mergers & Acquisitions, Joint Ventures. We deliver on the average beween 4-6weeks

Our Team comprise of Chartered Accountants, Researchers, Project Managers and Business Analyst with hands-on industry experience.


We offer detailed analysis of target market, competitors, and niche-specific sales and marketing strategies

We are available for consultation between the hours of 9.00am and 6.00pm during working days in Nigeria including public holidays.

If you require well researched, quality, comprehensive and persuasive business plan for either lenders, equity investors, government or donor agencies , contact us today for a no obligation discussion on +234802348023200801