Advertising And Media Services
Overview
Qeeva Advisory, we strive to provide spectacular and professional advertising and media services through a well program and organized sequential plan. Analyzing our process, it can be seen that it is divided into clear phases so that every step has been thoroughly thought through and planned.
Methodology
Phase 1: Pre-Planning
We begin the process with designation of meetings for the purposes of acquiring specific information on your undertaking and the consumers aims and anticipated accomplishments.
Market Research: Our employees also carry out analysis on trends and behaviors in the market and those of the consumers and an analysis of the competitors in the market.
Needs Assessment: Our strategy can reveal exact opportunities or threats that are relevant to you or reveal your strengths and weaknesses.
Goal Setting: Specify objectives and success factors and choose measurable objectives for the campaign.
Phase 2: Strategy Development
Audience Segmentation: We segment your identified target market by demography and psychographic so that you reach the right people with the right message.
The target audiences reached are defined, and the most appropriate media types are selected web, newspapers, television, radio, billboards, etc.
We create unique campaign ideas for your brand and target audience that would be understood and appreciated by the latter.
Content Planning: This refers to the ideas regarding what our firm want to posts, in which format and at what frequency.
Phase 3: Kick-Off Meeting
Project Overview: We provide to you the campaign strategy, creative concepts, and media plan.
Feedback and Adjustments: We get the feedback from you and then take the changes into consideration regarding the plan.
Roles and Responsibilities: This means that all the activities involved in the campaign are well described regarding the duties and responsibilities of each staff.
Timeline and Milestones: Setting up a timeline, which points out all essential steps and time frames and Due date creation.
Phase 4: Creative Development
Design and Production: We build graphics and videos, or any other informational content that might be delivered to the customer.
Copywriting: We write engaging and persuasive ad texts, captions, e- mail texts, and other communication forms.
Approval Process: This is a detailed outline of the creative works approval process which we follow:
Phase 5: Media planning and buying.
Media Planning: We make the last decision on the media strategy encompassing the choice of media vehicles, ad units and the timing.
Negotiation and Buying: Some of the important ones are; Cost-effective media buying is another major function that we arrange for the Advertisement spaces and then negotiate for their purchase.
We also have ads placed across the required channels as per the media plan that is developed.
Phase 6: Campaign Execution
Monitoring and Optimization: Our team supervises the campaign performance and makes changes as they search for best results.
Engagement Management: We interact with your audience through comments, direct messages which include answering questions on your social media accounts.
Phase 7: The performance tracking and analytics.
Analysis and Reporting: We look at the data, reach, engagement, and other relevant metrics.
Client Reporting: We offer comprehensive reports with all the important findings and suggestions for the subsequent promotions.
Phase 8: Post-Campaign Review
We have a debrief with you to ensure you can learn from analyzed campaign results and their findings.
Feedback and Insights: Our organization collects your feedback and uses it to improve the subsequent campaigns.
The Importance Of Advertising And Media Services In Today’s Competitive Business Landscape
Brand Awareness and Visibility: We make the prospects become more familiar with the brands that are being advertised. there are usually many competitors selling similar products, so staying in the client’s mind is crucial.
Customer Acquisition and Retention: We enable organizations to get new consumers as it targets consumers that may not be familiar with the organization’s products. It is also used in customer retention because it acts as a reminder to the existing customers of the value of the brand.
Market Differentiation: We enable the business organization to create a niche in the market by identifying unique selling propositions, the benefits and advantage it has against other similar organizations. It aids in formation of a unique and strong brand image that is easily appreciated by the consumers.
Driving Sales and Revenue: We can create opportunities for quick results expected in terms of sales and revenues. It can be stated that, regardless of being placed within direct response advertisements or affecting purchases through increased brand recognition, advertising directly affects the business’s profit.
Targeted Reach and Audience Segmentation: We allow it to address the certain demographic, interests and behaviors. This precision is effective in mobilizing the ad funding and guaranteeing the message gets to the right persons.
Educating and Informing Consumers: We create awareness to the consumers with regards to the availability in the market of new products, features or services. It educates them about how the product or service will enable them solve their issues or meet their needs.
Building Brand Equity: The Brand equity is strengthened through consistent and strategic advertisement. It creates confidence by customers in the respective brand, by setting up a good image for the brand in the eyes of the consumer creating an image that can lead to a long run business relationship resulting to a higher customer lifetime value.
Adapting to Digital Transformation: With the advancement of technology, the social media and the World Wide Web, advertising and media services appropriate the technology. We enable business to advertise its products and services to customers all over the world, participate in real time communication and has relatively accurate measurement results of the marketing campaigns.
Measuring and Optimizing Performance: We enable businesses to monitor and evaluate results of the advertising in near real time. While analyzing the results, statistical measures like click through rates, conversion rates, and ROI give considerable information regarding elaboration of future advertising activities.
Staying Competitive and Innovative: Our advertising and media services involve businesses in the testing of new concepts and in the aptitude of new ideas, market acceptance to existing concepts and future changes.
Pain Points To Address During The Engagement (Common Challenges Faced By Businesses Who Do Not Patronize Advertising And Media Services)
- Limited Brand Visibility
We increase your brand’s exposure with appropriate message placement in media outlets for it to get to the desired consumers at the right time. broad media coverage is achieved with an equal balance of offline and online tools to increase the reach of the message.
- Ineffective Targeting
The intellectual targeting and selectiveness allow relevant audiences to see your ads and increase the chances of a positive response. We apply analytics to ensure that our targeted consumer base gets to your company.
- Inconsistent Branding
All these necessitate the establishment and the sustaining of a strong brand image on all points of contact. Graphics and design of your company are consistent and polished; this is usually reflected in the logo design, your social media content, and more.
- High Advertising Costs
We maximize your advertising dollar by determining the right mix of the cheap advertising media and obtaining the best advertising rates. Our media planning and buying mean that you get the optimal return on investment out of your advertisement budget.
- Poor Engagement Rates
The professionally developed content and pertinent commercial material entices your target market and the engagement ratio elevates. Our main attention is paid to ads that not only can be noticed but also provoke actions in particular, sales.
- Lack of Measurable Results
Our clients can effectively monitor the performance of their campaigns to a detailed level with the help of corresponding analytics. Visual reports can be presented daily, weekly, monthly or annually based on the target and the general return on investment.
- Having a Hard Time Keeping up with Current Trends
We constantly watch the trends of industries in relation to consumer habits, keeping your campaigns fresh and effective. Subscribing researchers’ and industry trends brought your brand in a vanguard position.
- Time-Consuming Campaign Management
We are involved in managing the campaign from conceptualization, implementation and even the evaluation of the existing campaigns. It will in this way enable you to spotlight other significant sectors of your association as we guarantee your advertising solutions are proficient and productive.
- Low Conversion Rates
The smart placement of advertisements, along with the use of creative content, increase the conversion rate with consumers. Our emphasis lies on the aspect of the persuasiveness of the message that it has to convey.
- Inadequate Market Insights
We heavily invest in research and analysis to offer you extensive market and competitors’ information. This information is useful for decision-makers and business execution to keep up with the market and potential threats.
Related Services To Advertising And Media Services
- Brand Strategy and Identity
Brand Development: Designing the company’s image and brand that is easily recognizable and appealing to your defined market segment.
Logo and Visual Design: Designing and developing attractive logos and matching colors and other guidelines for the business for it to have a uniform appearance on all media it uses.
Brand Messaging: Defining a great purpose and personality for your brand, and major messages which would clearly identify your strengths.
- Digital Marketing
Search Engine Optimization (SEO): Making visible your website from the competition and the right keywords, well developed content and the right SEO techniques.
Content Marketing: Ensures the development and sharing of useful content that will ensure the target consumers to visit your site are well engage with the products.
Social Media Management: Branding and promoting your profiles, getting more followers, likes, shares for your posts and also responding to them for a better presentation.
Email Marketing: Coordinating and implementing strategic e-mail marketing programs, that will help build relationship with the leads and the customers.
- Public Relations
Media Relations: Sustaining contact with members of the press and media organizations as to achieve the company’s desired coverage.
Press Releases: Preparation and issuing of press releases involving information on events and news that are concerning the business.
Crisis Management: Find out ways to contain the effects of negative image, formulate the way to cope with the adverse events.
- Market Research and Analysis
Consumer Insights: Data collection while trying to identify their clients’ tastes, dynamics, and demands.
Competitive Analysis: A major strategic analysis technique of evaluating your competitors based on their weaknesses and strengths in relation to the opportunities and threats that can be seen in the market.
Trend Analysis: Anticipating changes in industry trends and the markets.
- Creative Services
Graphic Design: Designing exceptional graphics for the numerous marketing items such as the brochure, banners, and ads.
Video Production: Creating engaging and effective videos for a brand narrative, products’ commercial, or events promotion.
Copywriting: websites, social media accounts, and every other marketing undertaking that seeks to sell a product.
- Event Marketing
Event Planning and Management: Promoting your business brand through other functions like product releases, exhibitions, and any corporate functions.
Experiential Marketing: Delivering value propositions that can make the target consumers fixate on your content and products.
- Web Development
Website Design and Development: Designing aesthetically pleasing, easy to navigate, integration of easy-to-use features with websites for all intent and purpose.
E-commerce Solutions: Creating sustainable links for the e-commerce solutions that will help to sell products online and improve the quality of service.
Website Maintenance: Affording consistent care to make sure the website is secure, green and has the newest features.
- Analytics and Reporting Performance tracking performance:
Supervising the degree of your marketing campaigns, you can evaluate the impact and profit quickly and efficiently.
Data Analysis: Using data to arrive at conclusions that would be of value in determining your marketing strategies.
Reporting: Giving comprehensive reports, which include figures and statistics, customer conversion ratio, success rate of the campaigns, and suggestions about enhancing those numbers.
We offer all your marketing solutions. The solution we provide allow consumers to increase brand awareness, effectively utilize web services, and create content that meets their target market’s needs. Hire our services to bring your marketing strategies to the next level.
Success Stories From Different Industries That Have Patronized Our Services In The Past
A medical and health care provider who put excessive weight on the wellness and the management of chronic diseases. Promoting patients to change their behavior by modifying the lifestyle in accordance with prescribed treatment. Utilized defined behavior change approaches like, Health promotion coaching, Incentives, Communication and technology. Larger changes in patients’ communication and compliance, and an enhanced quality of health. Lowered levels of re-admission in hospitals and increased levels of patient satisfaction.
A retail chain that needs to enhance the clients’ engagement and raise the client sale. Maintaining customer frequency, particularly in repeat purchasing and improving brand recognition within various consumer groups. Implemented some theories of behavior change which includes the strategy of the concept of loyalty programs, the consideration of offering customers based on administration data, and the application of the game plan in campaign. Greater numbers of customers retained, the increased average order value and enhanced customer lifetime value. Focusing on creating more related experiences with a brand or product to improve customers’ identification.
A financial institution that aims at enhancing the knowledge of the customers and encouraging them to practice proper financial conduct. Sensitizing the customers on financial products, saving, and credit. Launched behavioral economics programmes involving monetary literacy sessions, live counselling and online tools such as budgeting gadgets and money management helpline. It posited that customers who engage in Investment and Mortgage Substitution will be knowledgeable on their credit situation, they will save more and have low incidences of defaulting in their payments.
An IT firm releasing a business efficiency app for enterprise consumers. Changing the attitudes of the business and the willingness of the businesses to incorporate the new software into their daily operations. Includes the use of informative demonstrations, promoting free trial with an introductory process, and examples of successful solutions to demonstrated issues in the workplace that engaged the receivers through sharing real-life case studies. The proposed approach’s key benefits include higher adoption rates among target businesses, shortening of the time needed to realize the value of the solution, and users’ satisfaction. Increased potential customer base and improved brand image as a company that meets the consumers needs with unique and efficient services.
Frequently Asked Questions (Faqs) And Answers On Advertising And Media Services
What types of advertising and media services do you offer?
They include strategy consultancy, design, media, digital, press, public relations, and performance analysis services.
How do you determine the right advertising strategy for my business? We start with the extensive market analysis and clarification of business objectives and potential customers. we formulate the channel tactic, the theme of the messages to be disseminated and the time frame of a particular channel to ensure optimal return on investment.
Can you help with both digital and traditional advertising?
We deal with both online adverting like social media adverts and physical adverts like newspapers, radio, and television adverts.
What metrics do you use to measure the success of advertising campaigns?
This largely depends on the objectives of the campaign with parameters such as conversion rate, impressions, engagement statistics, and ROI as some of the measures used. Such metrics give an understanding of the campaign’s performance and their improvement.
How do you handle creative development?
Our employees work hand in hand with you to come up with the best brand and goals. We come up with captivating messages such as the writing, designing, and shooting of videos and graphics that reflect your Company’s personality and that appeal to your target market.
Do you offer ongoing campaign management and optimization?
We are capable of planning and executing every campaign through the monitoring and continual tweaking as well. we monitor the performance of the campaigns and constantly look at data to make changes that can prove to be more beneficial.
Can you assist with public relations and brand reputation management?
We have public relations services which includes media relations, writing, crisis management and press monitoring services that may help to improve public consciousness of your brand.
How do you ensure my advertising budget?
There is a careful financial planning and utilization in order to meet your required budgets and the viewer’s demographics. there is media planning, choosing the right station, negotiation of advert placement, and result analysis to ensure that your money is well spent.
What industries have you worked with in the past?
Our company has been successfully cooperating with different spheres of activity such as healthcare, retail, finance, and technology, education, and many others. It is because the strategies that we adopted are flexible with regard to the specific issues within the industry.
How do we get started with your advertising services?
You can always submit your details in the contact form provided on our website or chat with us on the phone. The first step will be to set up an appointment to meet and evaluate your goals in order to get acquainted with the company’s strategy and prepare a brief proposal on the specifics of how we can assist you in advertising.
What sets your advertising and media services apart from competitors?
We integrate new ideas and effective techniques to come up with campaigns that go beyond the client’s expectations. the priority is expected to be the revenue growth from operations, emphasis on the business deliverables and measurable results, and extreme focus on client satisfaction.
How do you stay updated with industry trends and best practices?
These tasks involve our team to attend industry’s conference, engage in workshop and conduct research with a view of ensuring that the strategies being adopted reflect the current advances and standards in advertising and media.
What level of involvement will I have in the campaign planning and execution process?
You will attend meetings that involve decision making on goals for the campaign, Creative development meetings and campaign strategy. We keep you posted as often as needed to make sure we are on the right track for your goals and desires.
How do you handle challenges or unexpected changes during a campaign?
Both the long- and short-term aspects of the organization’s work depend on flexibility and adaptability. Campaign status is constantly checked and addressed. we use implementing strategies, it is easier to change raw materials or campaigns mid-process and continue in the path towards fulfilling your objectives.
Do you offer post-campaign analysis and insights?
The findings of the campaign are evaluated and then processed to make necessary conclusion.
What are the typical timelines for planning and launching a campaign? The results are presented with pertinent statistical data and analysis of strengths and weaknesses. It progressively improves the approaches and adapt them for future advertising initiatives.
How are the periods of planning and launching a campaign determined?
Agencies do not provide one size fits, depend on the campaign’s complexity, objectives, and used method. Minimum turnaround time is with clients at the time of planning to avoid unrealistic expectations being set during the design phase. The efficiency of strategies guarantees smooth campaign operations while maintaining appropriate quality and results.
What steps do you take to guarantee non-disclosure of information among individuals outside your organization?
We also ensure that we are guarded by a very good non-disclosure policy and also guard our client’s information and all sensitive data. It is always the case to maintain confidentiality and trust in any aspect of business dealing in relations to clients.
What do you consider customer support and maintenance?
Commitment is seen in the level of customer care and support given to the client from the onset of the business relationship.
Why Choose Us?
We are a team of professionals having several years of experience in the successful launching of advertising and other media campaigns.
We provide end to end services in the fields of branding, digital marketing and much more.
We analyze campaign so you can get the best out of a campaign with high return on investment.
Contact Us
Do not wait for the change to occur in advertising strategies. If you would like to know how we may effectively utilize advertising and media services to advance the wellness of your brand, please don’t hesitate to contact us for a consultation this week. We work as one unit to achieve your marketing goals of your company’s advertisements.
Call us today and start soaring with your brand!
Call-to-action to contact for a consultation
Tel: (+234) 802 320 0801, (+234) 807 576 5799
E-Mail: info@qeeva.com
Office Address: 5, Ishola Bello Close, Off Iyalla Street, Alausa, Ikeja, Lagos, Nigeria
Contact form for inquiries