Marketing and Communication
Overview
At Qeeva Advisory, we are a marketing and communication firm of service that offers strategic marketing solutions for improved company performance and increase brand awareness. As a result of the enhanced strategic focus, creativity and tactical planning with high impact data analysis, we foster and deliver a client-centric approach and a solution offering for each challenge. Our team of professional has deep domain knowledge in the field of market research, branding, digital marketing, public relation, and creative services with an aim to deliver high quality and effective solutions that would create a profound impact on the business organization.
Our Services:
Strategic Planning: We strive to adjust the conceptualization of the marketing strategies and the communication plans necessary to achieve marketing objectives by the objectives of the clients’ businesses and the related preferences of the audience. Strategically it is based on primary research, analysis of the key competitors and the trends in the entertainment industry.
Brand Development and Management: We have developed strategies and services that focus on building and re-establishing our client’s brands, which can effectively connect with their targeted audiences and stand out from competing brands. We assist clients in defining their brand and visual differentiation, brand placement and communication, ultimately helping to create a robust and effective brand image which will be easily recognizable by the target audience.
Digital Marketing: Climbing to the top today has to do with online visibility, or, simply having an Internet presence. The services provided at Stonehill around digital marketing include social media management, SEO, PPC advertising, mass mailing, and content creation.
Public Relations: This is an important factor that every organization whether small, large, or new should consider. Our experts create and implement technique campaigns aimed at improving brand awareness, liaising with the media, and disseminating our clients’ messages to their target stakeholders. The task at hand involves media relations, press release distribution or handling of a crisis situation, And our focus is to ensure that clients are well assisted in maximizing their public relations.
Creative Services: The creative department is composed of highly-skilled graphic artists, copywriters, and multi-media professionals that helps in giving life to brands. Starting from the logo creation and company’s brand collateral.
Marketing Analytics and Reporting: Our company is driven by strategic concepts rooted in statistical analyses. We make sure that our clients get insights on what should be done, what should not be done, and the reasons for such decisions.
Why Choose Us:
Proven Track Record: This experience may involve years of practice and with a history of sample projects completed we demonstrate satisfaction of clients from different industries.
Tailored Solutions: We know that every business is different and brought to us with its special features. We focus on an individual approach in everything until the program that is developed for every client is unique, as it was designed with regard to the individual needs and goals.
Collaborative Partnership: But we understand that it is not a time to compete with each other, but work together. Clients play a central role in our team as we complete tasks to provide them with updates and seek their approval when necessary.
Commitment to Excellence: We take pride in our work, and we carry our sense of responsibility in providing the best products to the market. We work diligently to ensure that we achieve the best possible outcomes.
METHODOLOGY
- Discovery and Research:
The initial step that we take involves conducting adequate research to enhance our comprehension of the client’s industry, the clients’ targeted audience, the key competitors, and the promising trends in the market.
We engage clients deliberative and explorative to determine the difficulties, aspirations, and opportunities that are distinct to the clients’ interests and venture.
- Strategy Development:
We create a proper marketing and communication plan, which contains Marketing and communication objectives, targeted consumers, messages, and appropriate media.
- Brand Development and Positioning:
We maintain a close relationship between us and our clients to define their brand proposition, values, characters, and visual tools.
We assist clients in buyers’ preferences and devise a brand narrative that will be meaningful to clients.
- Creative Concepting and Execution:
We are capable of putting into visuals all the messages that are in the strategy and its content, along with the campaign that it has.
From logos to business cards, brochures, graphic printing, power point, ceramics, and multimedia, Creativity is properly coordinated to fit the goals of the company or the individual.
- Multi-channel Marketing Campaigns:
We incorporate both online and offline media to enhance the coverage and consumer interactions with the target consumers. And we decide the basis of client’s choice and the target group.
- Measurement and Optimization:
We make sure to cover all the campaign and all the activities geared towards improving performance that is assessed by KPIs.
We can more efficiently adjust our campaign management to suit the needs of our clients.
- Reporting and Insights:
Updates are submitted daily, weekly, or monthly depending on campaign dynamics and the preferred frequency set to help our clients to track progress, marketing ROI, and organizational goals.
- Ongoing Support and Collaboration:
We are not just a ‘one off’ provider, our work does not finish when a project has been declared ‘done.’ We also make sure that we provide dynamic support and work together with the clients for sustainable returns.
We act as a long-term advisor and supporter.
Importance Of Marketing and Communication Services in Building a Successful Organization.
Brand Awareness: Marketing helps to publicize products, and this improves the awareness of the brand in the marketplace. It is often crucial to be first on the Shopper’s list when they are deciding what to purchase.
Customer Engagement: The practice with the customers through the different touch points like social media, email, and content, also builds strong bonds through the improvement of interactions with customers, the organizations’ goals and objectives will be met easily and with a higher level of satisfaction.
Competitive Advantage: Branding and messaging are keys to putting consumers into a particular company’s corner and encouraging them to ignore competitors.
Market Expansion: Whenever a business needs to access new clients or markets, this can be achieved by the use of specific branding and communication techniques. It creates chances for evolution and variety.
Product and Service Promotion: This involves the processes of creating and executing the communication plans and marketing strategies aimed at reaching the target audiences. These product launches promotions, events, and activities that are designed for creating a buzz and sourcing sales.
Reputation Management: The marketing and communication services provide the necessary input in care of customers to ensure a company has a good brand reputation if a negative rumor circulates.
Data-Driven Decision Making: Marketing analytics is an assembling of methods that incorporates data into the arriving at intelligent insights concerning clients, campaigns, and markets through the analysis of the information that may precede it.
Adaptation to Digital Trends: Marketing & communication service assist operation organizations in embracing these new technologies in business through marketing.
Customer Education: Marketing and communication services impact the customer through offering informative services that inform them about products, services, and trends in the market. Sharing of information and ideas is vital in enhancing the communication value in a business as it helps establish a firm as the leading industry and gain the confidence of its clients.
Business Sustainability: When the brand is conspicuously out there, the customer relations and the market position is established. The business organization is in a position to withstand the harshest economic and downturns the industry shocks.
Pain Points (Common Challenges Faced by Businesses Who Do Not Patronize Marketing and Communication).
Limited Brand Awareness: Organizations cannot create viability or visibility for their companies and products within their target markets through other market factors. This can often become a cause for stagnation, and barrier for expansion and development.
Difficulty Reaching Target Audience: Essentials activities may be very complicated and challenging to a business to execute without the help of marketers. This leads to false savings and chances to engage with potential clients and deliver products and services to them.
Inconsistent Messaging: This means that there could be inconsistency of message communicated among the groups or units of the business. If a company oscillates between delivering a unified message and presenting fragmented disjointed messages to the consumer, the customers will become perplexed and the brand will lose its defined personality.
Low Customer Acquisition and Retention: The result of not engaging in specific marketing communication initiatives may be that organizations do not attract many consumers and cannot keep them satisfied and loyal. This can cause formation of stale or declining market, affecting the sales and revenues in the future.
Limited Competitive Advantage: Incorrect implementation of marketing and communication services could lead to lack of value proposition or even provision of a good proposition but without conveying it properly and reaching out to the targeted audience.
Difficulty in Adapting to Market Trends: They help marketers quickly realize changes in the market and the customers’ needs. It helps businesses bring changes to their marketing tactics.
Negative Reputation Management: The conservation of the signals and counter-signal model demonstrates that businesses can be impotent to set up proficient communication strategies. Hearing bad words from the mouth, having consumers expressing their dissatisfaction or any disasters have the potential to hurt a business organization, reduce or even eliminate consumer confidence.
Wasted Resources: Inability to define a marketing and communication plan means that businesses are likely to either fund poor marketing strategies and proceeds to market in ways that are not appropriate for their audience.
Difficulty Measuring ROI: It provides insights into how the marketing efforts are helping business achieve it goals. This complicates the effort of identifying which of the strategies are effective and where optimizations could be made to enhance the impact that is being created.
Missed Opportunities for Growth: Competition for consumer attention is a critical issue that directly affects the success and survivability of contemporary businesses and organizations, as marketing plays a significant role in the present-day commercial environment.
How Marketing and Communication Services Can Overcome Common Business Challenges.
Building Brand Awareness: This ensures that the brands of our business partners receive the attention they deserve by implementing market-focused communication strategies that aim to connect with the intended audience. with the use of internet marketing, public relations, and brand management, it is possible to bring focus to the profile of the businesses, making them easily recognizable in the eyes of the targeted consumers.
Reaching Target Audience: We are able to achieve the correct target market for our clients. Data combined with appropriate communication strategies, and approaches those who may be genuinely interested in their offer.
Maintaining Consistent Messaging: We help clients create suitable templates for messages that will be sent out to the public. Whether it is logos, colors, writing and tone, we make sure that the businesses have an unerring brand consistency and communications voice that effectively addresses their target audiences.
Improving Customer Acquisition and Retention: We assist businesses in gaining new customers and maintaining their loyalty. Through performance and relevant content, elements of customer experience, and commitment, we get customers who returns for more.
Creating Competitive Advantage: We assist various firms to set themselves apart from rivals while at the same time showcasing their core value proposition.
Adapting to Market Trends: We identify trends and patterns in the industry and consumers allowing us to align with the changing market. We enable organizations to anticipate and succeed at the trends as an effective tool for business growth.
Managing Reputation Effectively: Our business specializes in handling reputation management to ensure that the businesses have ways of dealing with negative comments or PR disasters. We ensure that our clients are able to control the content that is posted on the internet by creating profiles, answering customers and fighting negativity and creating customer trust by creating awareness of the business on the web.
Maximizing ROI: It becomes easy to offer measurable marketing campaigns to match the company’s goals on a return on investment basis. They make business understand what strategies are more effective, and where there is a change for better performance.
Utilizing Resources Efficiently: It shows them how to get the most for their money in terms of leads, sales, and engagement by indicating which marketing tactics are the least expensive. It doesn’t matter if you need help with advertising budget decisions or with improving your content creation operation. we help businesses derive maximum value from their marketing investments.
Unlocking Growth Opportunities: We assist organizations in overcoming key obstacles in marketing strategies and opening up key possibilities of the company enlarging and enhancing their market share in the global market. Businesses will be in a position to attain their missions and visions, rise to the challenges of today’s fast-growing economy, and overcome their competitors.
Success Stories from Different Industries That Have Patronized Our Services in The Past.
Qeeva Advisory undertakes an analysis of the market and audience and establishes a suitable digital marketing plan for the seven days’ campaign that will be intensive for the targeted audiences. By means of online advertisements placed on forums and groups.
The over-arching concrete strategy is to insert Stonehill Intelligence and Marketing Limited who collaborates with the boutique hotel to market the hotel by promoting its selling points, such as personal products, ideal location, and facilities. We employ social media marketer, influencer and advertise the dynamic results of increasing the occupancy rate, making the hotel a top choice for individuals in search of a unique hospitality experience.
Qeeva Advisory engaged in market research. This means that we establish a branding and communication framework with the startup that ensures prospective investors informed about the uniqueness of the innovation and its sustainability in the intended market. We leverage efforts and specific marketing events to ensure those within the industry who might be interested in the startup’s services are made aware of it. the startup receives financial support, explores the opportunities for further development as the company, which is already recognized in the industry.
Frequently Asked Questions (FAQS) and Answers on Marketing and Communication Services
What distinguishes Qeeva Advisory from other marketing agencies?
At Qeeva Advisory, we set ourselves through skilled thinking, imaginative execution, and the ability to provide real-life business solutions that consistently benefit our clients.
How do you determine which marketing strategies are best suited for my business?
We draw unique marketing campaign and plan based on the observations made with an aim of achieving your business objectives. We have a data-driven strategic efficient and effective solution-finding method.
What type of businesses do you work with?
Our clients range from small to large enterprises across different industries such as e-commerce, hospitality, software, technology companies and healthcare organization.
How do you gauge success of the marketing campaigns that are conducted to the clients and customers?
We provide daily, weekly and monthly frequency reporting and analysis to let you know the status of the campaign and its performance.
How do you manage crisis, communication or fame reputation management?
We provide services, which encompass managing crisis, communication and enhancing reputation. With our highly trained specialists and consultants. we ensure that your organization is able to respond adequately to any form of negative publicity that may arise involving your customers.
What level of engagement do we assume in the marketing business process?
We ensure that we are on the same page with you as our client, by regularly forging a report so that we can know your needs and feedback. We always communicate timely information, analysis and chance to share opinions to empower our clients and engage with them constantly.
How are you deploying your marketing and communication services in relation to charges?
We have different pricing depending on the extent of the work and the required services. We can afford to frame it in a progressive manner, which will suit your needs. We give clear price agreements on the various services to be delivered and the corresponding costs which give our clients the best value of their money.
Do your marketing investments quickly yield tangible returns or does it take sometime before getting these results?
There is never an absolute definite time that one can expect to see returns from his or her marketing strategies depending on the industry. Some of them are long-term such as the sales of the product or the brand awareness while others are short-term such as high website traffic, or social media followers.
Have you worked on other similar campaigns or clients that you think were successful?
As much as we respect clients and their right to privacy, it is possible to avail some client information and prove their work to potential clients if necessary.
What method do you use to learn about the current trends and better practices in the market?
Continuous learning in the industry along with attending conferences and keeping membership in professional organizations are good techniques to be familiar with the trends, emergent technologies, and practices. It enables the firm to practice most current techniques of offering solutions to clients and realizing their goals and objectives.
What type of communication channels do you specialize in?
We focus on all forms of communication where digital, tradition and innovative interphase is available.
Such as Facebook, twitter, email marketing, print media, media buying and partnership with social media influencers we get the best strategies to get to your target market.
How do you handle feedback and revisions during the project?
we create routine evaluation with an element of feedback that can be used for modification.
We providing you with solutions that leave you contended while achieving tangible improvements for your enterprise.
What is your approach to content creation and storytelling?
Our clients engage us in crafting appropriate and effective stories, messages, and graphics for the target audience to understand your brand’s proposition.
How do you handle sensitive or confidential information about our business?
We are mindful of the privacy laws and regulations which are in place to protect the privacy of our users and have appropriate measures to prevent the leakage of information. The people participating in the work are obsessed with confidentiality and have signed non disclosure agreements with us, while all forms of interaction and project-related information exchange are carried out within the framework of a secure channel or platform.
Contact Us
For enhanced strategic focus, creativity and tactical planning with high impact data analysis, contact Qeeva Advisory today for optimization.
Call-to-action to contact for a consultation
Tel: (+234) 802 320 0801, (+234) 807 576 5799
E-Mail: info@qeeva.com
Office Address: 5, Ishola Bello Close, Off Iyalla Street, Alausa, Ikeja, Lagos, Nigeria
Contact form for inquiries