SEO FOR BEGINNERS: IMPROVE YOUR WEBSITE’S VISIBILITY IN SEARCH RESULTS

SEO FOR BEGINNERS: IMPROVE YOUR WEBSITE’S VISIBILITY IN SEARCH RESULTS

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Tel: (+234) 802 320 0801, (+234) 807 576 5799)

E-Mail: info@qeeva.com

Office Address: 5, Ishola Bello Close, Off Iyalla Street, Alausa, Ikeja, Lagos, Nigeria.

Introduction

Business entities are supposed to be aware of search engine optimization which is popularly known as SEO. However, the entity may not comprehend how important it is to help you stand out in a crowded digital space. Your audience is there, but they may not be able to find you among all the other markets. With the right search exposure, people will learn about your business and decide whether they want to do business with you in person or online.

 If you want to improve your company’s position in search engines, you need to work on your SEO visibility strategy part of your digital marketing. Search volume – the number of searches for a keyword over a period of time – tends to increase steadily, so you need to know how to optimize your SEO and stand out from the crowd. SEO Visibility gives you insight into what it takes to improve your search engine rankings. Get familiarized with how to upgrade your business’s SEO visibility to increase traffic and convert more people into customers.

MEANING OF S.E.O

Search Engine Optimization (SEO) is the process of improving the visibility of your website in Internet search engine. S.E.O aims to improve the quantity and quality of traffic to your website through organic search engines. Given that most online experiences begin with a Google search, a long-term SEO strategy is critical to improving your website’s visibility and health.

Search engine optimization refers to the process of improving your website, web pages and other content to increase visibility on search engines like Google. SEO targets organic traffic unlike paid advertising, which consists of unpaid results.

The end product is to make your content be at forefront on digital space to generate results pages so that it ranks higher when users search for related topics. It is otherwise known as Search Engine Optimization. It is an act and an art of upgrading the authenticity and uniqueness of website traffic or web page through search engines like Google. The key here is organic traffic, meaning people find your site through search results rather than paid advertising or direct links. Think of it this way:  SEO is majorly designed in order to attract relevant searches to your website.

HOW S.E.O WORKS

What do search engines value most?

Google is not the only search engine on the Internet, but it is easily the most popular. The history of Google’s algorithm changes is public, so it’s an easy reference to SEO development. All the nuances of Google’s algorithm are beyond the scope of this blog post, but for now we’ll stick with Google as the model for most web search engines. If you rank well in Google, you will likely do well in other search engines.

It is important to understand that at a basic level, Google rates websites with E.A.T., which stands for Expertise, Authority and Trustworthiness. How does Google agree if a site has an expertise authority and trustworthiness (E.A.T)? How S.E.O conduct ranking for online contents?

Google Ranking -SEO has to do with finding authentic content, relevant and authority by getting lots of high-quality links to your site. Your website should be polished, but websites should also recognize and trust your content. In this sense, think of Google as a library. When you ask Google to search for a certain type of book, it finds all relevant books categorizes them and likewise decides which books to display at the top. For instance, pretend you are trying to practice sailing. When you search Google for books about learning to sail,

Google works like this: Indexing:

Search all books related to sailing Index:

Categorize all sailing books (e.g. separate sailing history and sailing instructions) Ranking: Decide which instructions on sailing are (among other readers or enthusiasts) most trusted and respected to highlight in your selection. This is how Google works – again at a very simplistic level – Google is most concerned with presenting you with expertise, authority and credibility.

HOW CAN YOU ACHIEVE E.A.T?

There 3 concepts you need to know first which are: links, on-page SEO, and technical SEO. Backlinks. Google really cares if others find your content interesting. Building your own site authority will build your own link and make it strong. Backlinks (sometimes known as “inbound” or “inbound” links) are all links between different websites and your website. If a blog links to one of your links, that’s a backlink to you. How websites link to your website and how many websites link to you tells Google that your content is trustworthy. When unique domains links to your site, it gives your site an edge.

There are many strategies to increase your link profile. You can start link building by encouraging people to link to your site from their site. For more information, see Moz’s Introduction to Backlinks. (Oh hey, I just linked back to Moz!)

On Page SEO

On Page SEO includes all the SEO changes you see on a website page. This is where you should be strategic in your keywords and body text. It’s also important that your web server has a well-designed and well-thought-out sitemap, an XML file that lists all related URLs, and meta descriptions, HTML attributes that summarize the content of your web page.

Notice in this blog post that my keyword “SEO” is at the beginning of the H1 heading, in the first paragraph of the body text, and in the H2 heading and other body text on this page. My keyword is also in the metadata title and description of this page. This may not be obvious when you first read this blog post; now you should see my intentional formatting to let Google know that I’m (trying to) create quality SEO content. Great, right?

There is much more to optimizing a page for search engines. For starters, if you use WordPress for your website (as I do for this blog), use the free Yoast SEO plugin as a quick guide to the SEO changes you need to make on each page.

Technical SEO

Technical SEO includes all the SEO changes you can make behind the scenes – the technical aspects of your website that show Google can crawl, index and rank your content. Related elements are:

Robots text: a text file that tells Google what it can (and cannot) index on your site Canonicalization: HTML elements that handle and weigh duplicate content Protocols: Using SSL A certificate that changes your URL from HTTP to HTTPS Redirect codes: send Google to different URLs if the original links don’t worksite speed: make sure you have the right aspect ratios and mobile layouts

Understanding and practicing these principles can be a bit hairy at first. Ahref has a great guide to getting started with technical SEO.

Learn more about SEO

Other important concepts to learn include keywords (how to know the difference between “head terms”, “body keywords and long tail keywords”), creating an SEO strategy, setting up topic clusters, and navigating the SERPs

SEO visibility gives you an idea of what it takes to improve your search engine ranking.

Other important concepts to learn include keywords (how to know the difference between “head terms”, “body keywords and long tail keywords”), creating an SEO strategy, setting up topic clusters, and navigating the SERPs

SEO visibility gives you an idea of what it takes to improve your search engine ranking.

WHAT IS MARKETING RESEARCH

Marketing research is defined as the style, or set of practices business entities use to put information together in order to better help them comprehend their target audience and target market place well. Business entities deploy the information to better develop products, making sure that the user experience (UX) is well improved upon, and work on satisfying the experience of target customers. If you’re an entrepreneur, you’ve probably already done a variety of market research. You have already communicated with your target market and analyzed the prices of similar products. However, such research must be done systematically to obtain more accurate information about your company’s industry. Conducting market research means gathering information about potential customers and competitors. This will help you analyze the market situation in your market area and improve your business plan accordingly. Why is market research important? There is no doubt that a company cannot do without knowing its customers or market segmentation. Your company should create a product or service that meets the needs of people in your target market. That’s why you need to do market research and find ways to further develop your business.

TYPES OF MARKET RESEARCH

While we explore the importance of research, it expedient to have an overview of the branches of research that exist in order to help us to know how to navigate our researches which are;

QUALITATIVE RESEARCH: Qualitative research can be defined a type of inquiry that uses non-numerical data to gain understanding into people’s social reality. This however has to do with understanding their behavioral attitudes, beliefs and what drives them high. Qualitative methods are much more relevant in the world of social sciences to gather, analyze and interpret data.

QUANTITATIVE RESEARCH:

Quantitative research study delves into a phenomenon through quantitative data collection and using mathematical, statistical and computer-aided tools to derive its outcome.

ANALYTICAL RESEARCH:

Analytical research uses critical thinking abilities to assess data and information in relation to the available project. Diverse professionals across various fields of discipline deploy this branch of research to identify the most crucial material during findings. Essential information from analytical research helps to contribute insights to the work they are propelling.

APPLIED RESEARCH:

Applied research is a non-systematic way of finding solutions to specific research problems or issues. These problems or issues can be on an individual, group, or societal level. It is called “non-systematic” because it goes straight to finding solutions. Applied research aims to solve a current issue facing society or a business/industrial organization.

BASIC RESEARCH:

Basic research focuses on curiosity and the pursuit of knowledge for its own sake. It is only intended to explore research questions, not to provide definitive answers:

A descriptive study is a type of analysis that identifies the characteristics of a population or the problems being studied. the purpose of the study is to investigate the “what” and how many of the “what”. Thus, it addresses questions such as “What is it? Among others:

Case studies

Research studies

Genetics.

Geography

Grounded theory, etc.

BENEFITS OF MARKET RESEARCH

Market research is capable of helping you to discover the new products and services needed in the market and how you can possibly venture into offering such product and services. The major problems with designing a product or service are traceable which allows you to prevent grievous establishment mistakes. Also, it enables you to detect the techniques that are essentially important to customers and how to blend them into the product or service you want to present to the market. Knowledge can help reduce your company’s risks and determine which risks are worth taking based on past and future market trends.

 Information about the demography of a market and target audience such as gender, age, income, occupation, and lifestyle, etc. also assist you to fully comprehend your customer base. Being conversant with your existing customers can make you target them when there is an upgrade or update. Tilting marketing energy toward the wrong set of customers will surely make the product perform poorly. In planning to launch a new product or service, it is a must for your company to initially determine if the market is ready for what you have to offer. Will the product be well received? Is the product required by the customers you want to reach? Will it be active, what are the level of success? Contrasting and comparing studies are essential for detecting the progress of your contemporary competitors compared to the progress of your company. Your target audience are widely spread, and what their previous demand was may not be what they need currently. In order to excel in meeting your customers demand, it is paramount to consistently monitor the actions of your customers. Research in in the marketing world also assist you fully comprehend your prospective and your existing customers. 

For your goods/products and services to be well-accepted in the market by your right audience you must be able to know the choices and preferences of your target audience. Market research provides you with cogent information about your competitors and existing products. Market research will enable you to create a successful marketing strategy.  This is why market research is so important for organizations that want to make informed decisions. Market research helps business owners to take proper and informed decisions. Guesswork is solely separated from creativity and resources are channeled towards the inspiring concepts and projects. For various best-known reasons, different companies usually embark on market research for different intentions.

If your market competitors are ahead of you, this is an excellent opportunity for you to learn what they are doing differently than you. Business strategies can be developed to help you stay ahead of your competitors. Market research offers to assist in detecting market activeness thereby limiting or avoiding the chances of failing. Understanding your customers’ needs is also important for risk reduction. At the end of the day, lowering risk helps to increase profitability. It is possible to set achievable goals by working with the existing data about your target market and target audience base. Developing a pattern that allows for strategic growth over time allows you fully comprehend what the future holds and how to really maximize the growth.

HOW TO CONDUCT EFFECTIVE MARKET RESEARCH

The following procedures are the steps to follow in conducting a pocket friendly research:

1.Infine your objectives:

Before you venture into gathering of data, you need to have a clear cut of what you want to learn from your market inquiry. What are your goals, hypotheses, and questions? Who are your target segments and personas? What are the key metrics and indicators that matter to you? Defining a focused and a definite scope will prevent you from time, efforts and money wastages on unprofitable information.

2. Research technique: Research technique is the unique technique deployed by researchers to evaluate information about a concept. Be familiar with what your project centres on and know the kind of research you want to do, know how to use different marketing research styles. It is essential to know that all styles have the their ups and downs; in that regard, it is prudent for you to consider the costs, benefits and feasibility of each option. Surveys are relatively inexpensive and easy to distribute, but they may not capture the depth of customer feedback. Interviews and focus groups are of higher quality and more insightful, but their conduct and analysis require more time and resources. Secondary sources like reports, or databases, is capable of offering profitable and valuable information, just that they may not be relevant to your actual context.
3. Allow Internet access:

The fastest way to save time, money and ensure market research results is to implement online tools that allow you to design, conduct and analyze research. Platforms that can be very useful include SurveyMonkey, Type form or Google Forms to create and share surveys, or tools like Zoom, Skype or Calendly to plan and conduct interviews or focus groups, Google Analytics, SEMrush or a similar network to track and measure website traffic, keywords and competitors. Is your data reliable and representative? Does it answer your research questions? Is it consistent with other sources and assumptions? Is it applicable and relevant to your business decisions? Check the information carefully and verify its accuracy and effectiveness.

Additionally, you should redefine your goals, techniques, or tools based on your feedback.5. Communicate your findings and apply them in the right areas: The final step in market research is to make your information to be persuasive in order to reveal the true interpretations, side effects and potential propositions of your company. Be familiar with software such as PowerPoint, Canva, etc. Create good visual content and detailed reports. In addition, you should apply your findings to market development by defining value positioning, attribution, targeting and differentiation.

Get started

– Call-to-action to contact for a consultation

Tel: (+234) 802 320 0801, (+234) 807 576 5799)

E-Mail: info@qeeva.com

Office Address: 5, Ishola Bello Close, Off Iyalla Street, Alausa, Ikeja, Lagos, Nigeria.

COMMON MISTAKES IN MARKETING RESEARCH

1. Reduction of incentives: Incentives are best thought of as compensation for someone giving up their time. People are busy and research asks them to give up their time to help us in our work. Yes, they are motivated by an interest in the subject or the fact that they help us improve, but they should not be used as an excuse not to value a person’s time. We also don’t try to encourage or bias surveys – so we don’t want them to be harshly low or too high; it’s about fairness and reciprocity. They give us time and we compensate them for that time.

Tweet this “Poorly compensating your participants is one of the biggest market research mistakes you can make. “Conferences talk a lot about poor response rates and low commitment to research, but we often make it too difficult. One of the main reasons why a survey gets a low response rate is that it unfairly values a person’s time. Pay fairly and get better quality surveys and higher response rates.

3. Weak sampling:

 If you ask the wrong people to answer your questions, your entire analysis may be flawed. While a bad question stands out, it’s not as obvious if you take a bad question. Therefore, this is definitely the most important mistake to avoid. Always remember to specify your sample at the beginning. Write who you want to talk to and why. Define the rules, which in turn define who is in the audience. Then decide if your audience needs to be split into subgroups that may require further analysis or cross-comparison.

Specify the quality you want in your sample. This is increasingly important as the growth of access panels has meant that it is often not questioned whether they have professional responders.

This applies to both qualitative and quantitative research and the recruitment of experts.2. Ambiguous Questions:

If your question is imprecise, suggests bias, or is unclear in meaning, your analysis is open to interpretation and, at best, your results may be challenged within the organization. The worst-case scenario is that this information is used to make wrong decisions. ‘How worried are you about the next thing?’ This may seem reasonable at first glance, but “concern” is a broad term that can range from anxious feelings to simple awareness. For example, the sentence “I’m worried about the traffic” could mean to one person “I’m worried because it makes my journey longer”, but to another “I’m interested in learning more about the traffic”.

Response blocks are often ambiguous. It is very easy to write the answer choices from your perspective, but leave out some critical ones that the respondents might think. This creates ambiguity in your analysis and distorts the results. Take your time and make sure that the unclear wording of the answer choices does not lead to duplication of some answer choices and does not confuse the respondents. For example, “I chose it because the price was reasonable” or “the total cost seemed reasonable to me” seem like good choices for people and things that people interact with. In terms of analysis, however, there is debate as to which prices are truly reasonable.

DIFFERENT TYPES OF MARKETING SERVICES OFFERED

Content marketing

Social media marketing

Email marketing

Advertising

SEO

Affiliate marketing

Search engine marketing

Video marketing

Influencer marketing

Mobile marketing

Outbound marketing

Audio marketing

Inbound marketing

Online PR

Paid advertising

Acquisition marketing

Blogging

Campus marketing

Cause marketing

Digital marketing

Email

Guerrilla marketing

Research

Radio advertising

Get started

– Call-to-action to contact for a consultation

Tel: (+234) 802 320 0801, (+234) 807 576 5799)

E-Mail: info@qeeva.com

Office Address: 5, Ishola Bello Close, Off Iyalla Street, Alausa, Ikeja, Lagos, Nigeria.

LATEST MARKETING TRENDS AND STRATEGIES

The role of market research cannot be overemphasized in comprehending the fast-growing dynamics of consumer behavior and multi choices. It presents us with an in-depth insight that businesses can ride on to make professional and adequate decisions to stay ahead of the competitive market. Currently, it is becoming more interesting to discuss about the emerging trends that will shape the future of market research.

This blog post reveals 10-major, significant and relevant trends that are set to orchestrate the major change in the industry and enable businesses to gain a competitive edge above their contemporaries. By the virtue of technological expansion and affecting consumers’ behavior, market research will continue to metamorphose. They include:

Computational intelligence in market research:

Computational intelligence is defined as a branch of artificial intelligence which is involved with the creation of algorithms and systems that is capable of learning from data and decide according to what it has learned. Computational intelligence in market research is becoming a pacesetter across various business worlds, and market research is not exempted from this revolution.  As at today, computational intelligence is playing an exclusive role in collecting, gathering, analyzing and sieving data. Computational intelligence algorithms have the capacity to process huge amounts of data speedily, affording researchers to acquire actionable results in real-time.  Ranging from chatbots carrying out surveys to machine learning systems predicting customers’ behavior, Computational intelligence is extensively revolutionizing the way market research is conducted.

Advanced analytics in market research:

Advanced analytics is defined as the process of using complex machine learning and visualization techniques to derive data interpretation beyond traditional business analytics. Advanced analytics is a mother term which is used to refer to a range of data analysis method used basically for predictive purposes.

The abundance of data in the digital age has confirmed the importance of advanced analytics and predictive analytics in market research. During this time, companies are increasingly relying on advanced analytics to identify patterns, predict trends and gain a deep understanding of their target audience.. By grounding on advance analytics and predictive analytics, companies and business organizations can make data-oriented decisions, activate different marketing strategies, and design personalized customer experience.

Customer feedback in market research:

From time immemorial, understanding the feedback from the customers has always been important phenomenon for businesses. Customer feedback research focuses on capturing the words and opinions of customers through various media such as surveys, social media and customer reviews. By looking at this data, organizations can gain powerful interpretations of consumer preferences, pain points and their expectations, allowing them to deeply shape their products and services.

Computer-simulated reality in market research:

Computer-simulation is defined as the process of mathematical modelling which is performed on a computer which is designed to predict the outcome of a physical system.

Computer-simulated reality is no longer accrued to the gaming industry. However, these immersive technologies will later be integrated into market research methodologies to allow researchers create authentic simulations and gather insights via virtual environments. By deepening participants into virtual instances, businesses can easily detect emotional responses, test the product prototypes, also evaluate customer experiences, enabling valuable data to drive discoveries and improve customer satisfactions.

Bias Analysis: Social monitoring and bias analysis tools will make companies to understand the public perception of their brand, track competitor activities, and rapport with customers more proficiently. By monitoring social media platforms, business organizations can gain the necessary insights into customer orientation, learn about emerging trends, and address potential issues appropriately.

The explosion in social media has changed the way people communicate and share their opinions. social monitoring and behavior analysis become an important part of market research.

Data Security technology in market research:

By standing on Data security technology, market researchers are capable of building sustainable trust with the target audience, shield sensitive information, and sustain the integrity of the data. This expansion is leading to more dependable and proper market research insights, benefiting both manufacturers and consumers.

Data security technology is popularly known known for its security and transparency nature. Today, distributed ledger technology is finding its way into the practices of market research. Distributed ledger technology is capable of enhancing data security, eliminating fraudulent activities, and ensuring the authenticity of fact findings.

CASE STUDIES ON SUCCESSFUL APPLICATIONS OF MARKET RESEARCH

Case studies research is defined as the process of observing, studying and analyzing individuals in their natural environment. This market research approach provides qualitative information by understanding consumer behavior, preferences and indigenous influences. By delving into the world of consumers, companies can gain a deep understanding of their target audience, address unmet needs and offer products and services that connect with their customers on a personal level.

Get started

– Call-to-action to contact for a consultation

Tel: (+234) 802 320 0801, (+234) 807 576 5799)

E-Mail: info@qeeva.com

Office Address: 5, Ishola Bello Close, Off Iyalla Street, Alausa, Ikeja, Lagos, Nigeria.

TIPS FOR CREATING A SUCCESSFUL MARKETING PLAN

Budget

Define your target market

Developing marketing strategies

Executive summary

Marketing budget

Target customers

Build your buyer personas

Create a timeline

Marketing channels

THE IMPORTANCE OF INTEGRATING MARKET RESEARCH WITH MARKETING CAMPAIGNS

Market research is important in marketing plans because it provides insights that help you define your target market, understand your competition, and come up with strategies to reach your target market and audience.

Market research can also help you understand the overall industry and trends that may affect your business. Building a complete understanding of your target market is essential for any business entity. Market research can help you identify your target market by providing insight into their demographics, psychographics and buying habits. This information can help you develop marketing strategies tailored to the needs and preferences of your target market. Understanding your competitors is similar to creating an effective marketing plan. Market research helps you understand the strengths and weaknesses of your competitors and their marketing strategies.

CONCLUSION

To improve your company’s position in search engines, you need to work on your SEO visibility strategy as part of your digital marketing. Search volume – the number of keyword searches over a period of time – tends to increase steadily, so you need to know how to optimize your SEO and stand out from the crowd. SEO Visibility gives you insight into what it takes to improve your search engine rankings. Learn how to improve your business’s SEO visibility to increase traffic and convert more people into customers.

Get started

– Call-to-action to contact for a consultation

Tel: (+234) 802 320 0801, (+234) 807 576 5799)

E-Mail: info@qeeva.com

Office Address: 5, Ishola Bello Close, Off Iyalla Street, Alausa, Ikeja, Lagos, Nigeria.

FAQ

What is S.E.O?

S.E.O stands for search engine optimization. It is the system of optimizing your website to enhance its ranking on search engine effects pages (serps) based on relevant key phrases. Whilst human beings search for phrases associated with your web page’s content or offerings, good search engine optimization will increase the chance that your website online will appear at the top of the outcomes.

Why is S.E.O important?

The general public of internet site visitors comes from search engines like google, so ranking properly inside the serps is crucial to increasing organic website site visitors. This could cause:

• increased logo cognizance: accelerated visibility means extra humans see your internet site.
• grow internet site visitors: higher ranking manner greater potential clients will go to your website.
• better lead era and promoting: expanded internet site visitors can result in extra leads and consequences.

What are the basics of S.E.O?

Despite the fact that S.E.O is a complex discipline, here are a few simple considerations for beginners:

• key phrases: become aware of applicable key phrases that human beings use to look for merchandise, offerings or facts related to your website.
• on-web page optimization: optimize your website content material, title tags, meta descriptions and pics with applicable key phrases.
• technical search engine optimization: make sure your website is mobile pleasant, masses rapid and is seek engine crawlable.
• off-page optimization: construct back-links (links from other websites to your personal) to reveal internet site authority and credibility.

How can I get commenced with S.E.O?

• determine your target audience: who are you looking to attain along with your website?
• research relevant key phrases: use unfastened or paid keyword research gear to discover terms with correct search quantity and occasional opposition.
• internet site content material optimization: consist of your goal key phrases clearly for your internet site’s text, titles and meta descriptions.
• improve web site pace and cellular friendliness: use gear like Google’s web page velocity insights to perceive regions for improvement.
• construct first-rate one-way links: create valuable content material that different sites need to link to.

What common search engine optimization errors must you avoid?

• key-word padding: don’t overuse keywords in unnatural approaches and prioritize consumer readability.
• ignore on-web page optimization: optimize each thing of your web site’s content and structure.
• ignore mobile responsiveness: make sure your web page seems desirable on all gadgets.
• buy low first-class back links: recognition on getting back links from professional sites.
• expecting results overnight: search engine optimization is an ongoing procedure that takes time and effort to acquire effects.

Is there any loose search engine optimization equipment available?

Yes! Several loose search engine optimization equipment will let you get began, together with:

• google seek console: provides records approximately your web site’s seek site visitors and S.E.O technical health.
• keyword planner (a part of google ads): enables you studies keywords and the quantity of searches.

Pricing

– In Qeeva intelligence and marketing business, we adopt the transparent pricing model

– We have different packages/options available to suite your budget and business needs

– Please contact us for a custom quote